Audio Book Business Marketing Newspapers and Magazines Page 1


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	Disciplined Decisions: Aligning Strategy with the Financial Markets by: Martha Akram and Nalin Kulatilaka It's hard to determine how an investment will ultimately influence a company's value, but by drawing on... More Details \| Purchase
	Is Your Company Ready for One-to-One Marketing? by: Don Peppers, Martha Rogers, and Bob Dorf Implementing a relationship-marketing program is a complex endeavor. This article from Harvard Business Review... More Details \| Purchase
	New Marketing Technology/Electronic Commerce by: Jeffrey F. Rayport (Assistant Professor, Service Management Interest Group, Harvard Business School), John J. Sviokla (Associate Professor, Harvard Business School), Regis McKenna (Chairman, Regis McKenna, Inc.), and more These articles from Harvard Business Review show that new and emerging technologies present... More Details \| Purchase